F1 has announced a multi-year partnership with Nestlé, with KitKat becoming the official chocolate of the Formula 1 World Championship. Under the agreement, the KitKat logo will appear on Formula 1 tracks and fans can look forward to consumer events, competitions and special Nestlé fan zones at some races.
The deal will officially begin in 2025 and will expand dynamically from the following year. The plan is to promote the new collaboration with lighthearted content, but details have not yet been released.
“We are delighted to have such a renowned global brand partner with us. They are loved by everyone and we can’t wait to see the fantastic experiences they will bring to our fans and our sport on the track,” said Emily Prazer, F1’s Chief Commercial Officer.
Bernard Meunier, Nestlé's Marketing and Sales Director, also welcomes the new partner and is excited to work together:
“Formula 1 is a global sport with a dynamically growing and diverse fan base, which also includes a young audience. With their global presence and busy calendar, F1 provides the perfect platform to remind them that they can take a break with KitKat,” the opening statement said.
