The latest news regarding Scuderia Ferrari is that it is welcoming a new main partner to its ranks, as it will enter into a partnership with IBM.
The premium partnership will begin in January 2025 and aims to redefine digital transformation in relation to fan experience and engagement, both on and off the racetrack.
IBM, one of the world's largest technology companies, has committed to partnering with Ferrari to enhance the fan experience at the track. It's an interesting coincidence that the tech giant is joining the Italian team just as Lewis Hamilton is starting his career at Maranello. Whether this is all for the Briton is up to each individual to decide...
